Tourism Australia
From 15 April to 12 May 2010 Australians will have the chance to upload why they think There’s Nothing Like Australia with a photo onto www.nothinglikeaustralia.com with entries being used to create a new interactive map of Australia.
It didn't take long for someone set up a site doing a parody of the $150 million advertising venture. Probably knowing how badly it could backfire on them the tourism body has decided to take no action with the website, despite the mock ads using Tourism Australia's intellectual property.
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